The Lanes of Mayfair, South Molton Street, Brook Street, Lancashire Court and Avery Row joined together for a special Christmas shopping experience.
From 12noon – 8pm on Thursday 10 November many of the shops, boutiques and restaurants celebrated the Christmas lights by offering special one night only in store activities, discounts and gifts with purchase to create The Lanes of Mayfair Christmas Shopping Extravaganza.
Shoppers experienced the Mayfair Christmas with a selection of complementary mince pies, mulled wine, champagne and chocolates offered by many of the businesses in the area as they got into the festive spirit.
Bertie, Chelsea Cobbler, Dune, Hobbs, Radley, Tartine et Chocolat, Ted Baker and French Sole were just some of the retailers who offered a 20% discount, while Carre d’Artistes, Comptoir des Cotonniers, Jeff de Bruges, Monica Vinader and more offered complimentary refreshments such as mince pies, mulled wine and champagne.
And the fun didn’t end there! Shoppers were entertained with a selection of Christmas carols across the street following the Switch On hosted by two jolly actors – Peter Rae and Chris Rogers from Theatre Skills, and five year old Olivia to create a joyful and festive atmosphere.
Olivia (right) was diagnosed with a form of childhood cancer known as retinoblastoma at the age of two. Once diagnosed, she received a six month course of chemotherapy but after a brief respite, the tumor reappeared and she was offered a new form of chemotherapy called intra arterial chemotherapy at Great Ormond Street Hospital. Whilst in the majority of cases this new procedure is successful in treating patients, Olivias’ cancer was not supressed and in October of this year at the age of five, her right eye was surgically removed.
On the morning of 10 November 2011, Olivia had a prosthetic eye fitted and the family visited Hamleys and enjoyed an afternoon on Oxford Street. At about 5.30pm, they relaxed on South Molton Street. Little did they know that over the course of the next hour Olivia would be randomly asked to help switch on the Christmas Lights.
Olivias’ father, Nick Holdsworth commented: “After such a difficult day, this was a terrific and enjoyable experience for all. Olivia has not stopped talking about the lights and is already gearing up for 2012!”
For information on Retinoblastoma, visit www.chect.org.uk